In September 2024, HoYoverse's Genshin Impact teamed up with fast-food giant McDonald's for a limited-time collaboration in the United States. The event, which ran from September 17 to September 29, 2024, brought exclusive in-game rewards and themed menu items to fans of both brands. Although the collaboration has long since concluded, it remains a memorable crossover for the Genshin community. As of 2026, no similar event has been announced, but the 2024 partnership serves as a prime example of how gaming and food industries can join forces. The collaboration was a US-exclusive promotion, and it generated significant buzz on social media, with players eagerly sharing their hauls and experiences.

The collaboration offered two main products: the "Genshin Impact Apple Pie" and the "Genshin Impact Deluxe McCrispy™ Meal." Each purchase came with a redemption code that could be used to claim in-game items. The event was accessible via the McDonald's app, where customers could order the special items and receive codes via email. These codes could then be redeemed on the official Genshin Impact gift website. The promotion was designed to appeal to both gamers and fast-food fans, creating a unique blend of digital and physical rewards.

Event Duration 📅

• Start: September 17, 2024

• End: September 29, 2024

Collaboration Products and Rewards 🍔🍎

Product	What You Get	Redemption Code Contents
Genshin Impact Apple Pie	A themed apple pie	Primogems ×40, Recipe: Golden Apple Pastry ×1, Golden Apple Pastry ×3, Mora ×20,000, Mystic Enhancement Ore ×4, Hero's Wit ×2
Genshin Impact Deluxe McCrispy™ Meal	Apple Pie ×1, McCrispy™ ×1, Fries ×1, Beverage ×1	Wind Glider "Wings of Delicacies" ×1, Namecard "Celebration: Crispy and Sweet" ×1

The Deluxe McCrispy Meal was particularly attractive to players because it included a unique wind glider and namecard, which are cosmetic items that cannot be obtained elsewhere. The Apple Pie, on the other hand, provided valuable resources like Primogems and a recipe for a new food item in the game. These rewards were exclusive to the collaboration, making them highly sought after by collectors and competitive players alike.

How to Redeem Your Code 🔑

The process was straightforward, though it required both a McDonald's app account and a Genshin Impact account. Here's a step-by-step guide:

1. Download the McDonald's app and log in with your email.

2. Open the app, click on the Genshin Impact × McDonald's collaboration banner, and select the collaboration product.

3. After purchase, the redemption code was sent to the email associated with your McDonald's account (MyMcDonald's Rewards).

4. Click the link in the email or visit the official Genshin Impact gift redemption page, log in, and enter the code to claim your rewards.

It's important to note that the redemption code was valid from the start of the event until October 29, 2024, at 23:59:59 (UTC-9). Failure to use the code within this period resulted in a redemption failure. Players were advised to redeem promptly. After redeeming, rewards were sent to the in-game mailbox and remained valid for 30 days, so players needed to claim them in time. Before redeeming the code, players had to log in to their account, ensure they had created a character in the game, and linked their HoYoverse Account in the User Center. They also had to select the correct server and character information.

Important Restrictions ⚠️

• Codes were valid only for America, Europe, Asia, and TW/HK/MO servers.

• Each redemption code type was limited to one use per Genshin Impact account.

• The same character could not use redemption codes of the same type more than once.

• Anyone with a McDonald's app account could participate and receive codes, as long as they registered, logged in, purchased the products, and received the confirmation email.

• However, codes could only be redeemed on a Genshin Impact game account.

• Only players who had reached Adventure Rank 2 or above would receive the in-game items via in-game mail.

If players encountered issues with the reward redemption code, they were instructed to contact Genshin Impact's customer service support. The collaboration was a hit among fans, with many sharing their experiences on social media platforms like TikTok, Twitter, Facebook, YouTube, HoYoLAB, and Reddit. These platforms served as hubs for players to discuss the event, trade tips, and showcase their rewards.

A Look Back from 2026 🕰️

Now, in 2026, the Genshin Impact × McDonald's collaboration is a fond memory for those who participated. The event was a successful example of a gaming and food crossover, offering tangible in-game rewards that enhanced the player experience. While the limited-time nature of the event meant that latecomers missed out, it also created a sense of urgency and excitement. As of now, there has been no announcement of a rerun or a similar collaboration. However, given the popularity of such events, fans remain hopeful for future partnerships. The redemption codes have long expired, so any unused codes from 2024 are no longer valid.

For those who missed the 2024 event, the exclusive items like the "Wings of Delicacies" wind glider and the "Celebration: Crispy and Sweet" namecard remain unavailable, unless HoYoverse decides to bring them back in some form. The collaboration also introduced the Golden Apple Pastry recipe, which players who obtained it can still use in the game. This recipe allows players to craft a special food item that provides beneficial effects in combat or exploration.

In conclusion, the Genshin Impact × McDonald's collaboration was a memorable limited-time event that brought together two vastly different worlds. It demonstrated the potential of cross-industry promotions and left players with unique rewards. While the event has ended, its impact on the Genshin community continues to be felt. Travelers who participated can look back with nostalgia, while others may eagerly await the next big collaboration. As Genshin Impact continues to evolve, fans can only speculate about what future partnerships might bring.